AngAnon (angularanonymid) wrote in narrativetheory,

Jockey ad campaign

I heard an ad on the radio about this, so I took a look at the website. Obviously narrative is, and pretty much always has been, a crucial component of advertisements (whether in print or on radio or tv), but I'm wondering how recent this phenomenon is of actually engaging consumers interactively in the advertising process through the sharing of stories. I'm sure there are other instances of this that I can't think of off the top of my head at the moment, but anyway, I just wanted to raise the topic and see what thoughts people have about it. Does anyone know of any published work on this phenomenon? This is obviously a goldmine for anyone interested in narrative theory and cultural studies.
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